001:
Plan your usage

Title:
Plan your usage

Client:

GE Consumer Finance Inc.

Description:
The client, LAKE, is a consumer finance company with the tagline of "Plan your usage of your money." This site persuades users to enter their WANTS, then searches images of the entered keyword wants and brings them up on the screen. Itfs aim was to stimulate the 'WANT' of the product by showing images. Leads the user to the solution of borrowing money to get the product. People's wants to "borrow money" was experienced interactively in this website. Succeeded in Increasing the reality in the message of "plan your usage" .
Site Requirement:
Windows: Internet Explorer 6 or later / latest version of Firefox
Mac: safari 2.0.2 or later / latest version of Firefox
777interactive  AWARDS 2006