Client : THE LOFT CO.,LTD / Product : HALLOWEEN CAMPAIGN 2007

This promotional campaign using cell phones was for expanding awareness of Halloween
products sales promotion at “LOFT (miscellaneous goods chain retailer)”.

When users send their photos to the campaign e-mail address, they are sent back as skulls.

It became very popular by word of mouth during the campaign, contributing quite a bit to
the increased awareness of this promotion.