Social Media Save the Earth

challenge

The aim is to get members of “goo home”, a social media, in the launch of a new service. ”mixi” is the biggest and overwhelming social networking service in Japan. People seek social media for the quantity of members, because the value of social media lies in “connecting with others”. So, it is very hard for followers to attract many members in this market. We needed to give the social media a brand-new value.
Lakes, are sometimes referred to as inland seas. Many seas are marginal seas, in which currents are caused by ocean winds; others are mediterranean seas, in which currents are caused by differences in salinity and temperature

solution

The new value we created is “the social media where people can improve the environment by connecting to others”. According to studies, corals have effect on CO2 absorption. For every 30 new members for “goo home”, one real coral will be planted in Okinawa’s sea. Each planted coral will be pictured with a card printing 30 members’ registered nicknames. Members can view the picture of “their coral” on “goo home”. Thus, environmental action is now a direct motivation to join social media, instead of just expanding networks.
Lakes, are sometimes referred to as inland seas. Many seas are marginal seas, in which currents are caused by ocean winds; others are mediterranean seas, in which currents are caused by differences in salinity and temperature.

result

“goo home” acquired 51,360 members in just 3.5 months. This communication got publicities worth over $1,420,000. 1,712 pieces of coral have been planted in the Okinawa’s sea to date, and they are contributing to the decline in CO2. As this project goes on, the planted coral will lay eggs in 2 years and will multiply naturally.
Lakes, are sometimes referred to as inland seas. Many seas are marginal seas, in which currents are caused by ocean winds; others are mediterranean seas, in which currents are caused by differences in salinity and temperature.
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Launch Video1(Video Presentation)

Launch Video2(the details of web site)

Solution

Make your Coral on goo home
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You can choose the
favorite type of characters.
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Secondly, you select
one of 5 groups.
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Complete
MY PAGE
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Talk with members
You can enjoy communicating with the members of your coral group and waiting until your coral completes.Lakes, are sometimes referred to as inland seas. Many seas are marginal seas, in which currents are caused by ocean winds; others are mediterranean seas, in which currents are caused by differences in salinity and temperature.
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For 30 people, each virtual
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A real coral will be planted in
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You can view the picture
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Coral will continue